The global gluten free food market products is described by the brightness of the main market who all things considered hold practically 50% of the all out market share. These players are relied upon to put resources into powerful marketing techniques so as to hold their wellbeing in the market and counter dangers from the littler market players. In 2014, the top market players viz. Rock Brands Inc., DrSchär AG/SpA, Mrs Crimble’s, and Genius Foods Ltd held 49.6% of the complete market share in 2014. Despite the fact that countless medium-sized and little market players exist in the market, it is hard to challenge the solid footings of the previously mentioned players. Since the market is firmly lined up with the sustenance business, the market players are moving in the direction of understanding the nourishment propensities and inclinations of the individuals.
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To gain strategic advantages over the competitors, the leading market players are projected to partner with food supply chains and retail outlets. Moreover, capturing a wider geographical area is also expected to be an integral strategy for the leading market. The acquisition of defunct local players is anticipated to come in handy for the top market players as they aim to expand their geographical reach. Some of the key vendors identified in the global market for gluten free foods are Hain Celestial Group Inc., Genius Foods Ltd., and Freedom Foods Group Ltd. These companies are projected to expand their product portfolio to cater to the tastes and preferences of all the consumers.
A report published by TMR predicts that the global market for gluten free foods would expand at a sturdy CAGR of 7.70% over the period ranging from 2015 to 2021. The report finds that the global market accumulated revenues worth US$2.84 bn in 2014 and this figure is expected to increase to S$4.8 bn by 2021-end.
Owing to the concerted efforts of healthcare units, health awareness campaigns, and easy access to information, people have become inclined towards consuming healthy foods. Gluten-free food serves a variety of health benefits such as lowering cholesterol levels in the body, and this is expected to create tremendous demand within the global market. Furthermore, gluten free food is less fattening, and hence, it is recommended for individuals who want to lose weight or cut down fats. Besides this, gluten free food is extremely useful for people suffering from digestive disorders. Owing to the aforementioned factors, it is safe to project that the global market for gluten free food would trace an upward graph of growth over the coming years.