In the Free from the food market, free means food should not contain any evident residue. According to current food market observations, only 10% to 20% consumers are intolerant or allergic to specific ingredients while remaining consumers consumes this free from food products due to the awareness about their health and not for any medical reason. Nowadays consumers are aware of the intolerance caused by various products such as dairy protein, trans-fat and gluten. This increasing awareness among the consumers crated the perspective that “free from food” type of food healthier and safe to consume.
Companies in free from food market are coming up with new and innovative products, having health benefits as well as they are allergen free. The trend of the clean label and vegan products has increased in the younger generation. The increasing demand for the clean label and vegan products is driving the market as well. The increasing demand for dairy milk alternative has made this offering the largest in the free from the food industry. Soy milk was the very popular alternative in recent past years, but almond and coconut milk as an alternative for dairy milk overcome and makes it in the list of most popular by consumers.
Gluten-free products have been very successful and showing continuous increasing demand in the market. The gluten-free products have been very successful as they are considered very healthy by consumers.
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Global Free From Food Agents Market: Segmentation
On the basis of Product type, the global free from food market has been segmented as,
- Gluten Free
- Allergen Free
- Tree Nut
- Trans-fat Free
On the basis of Application, the global free from food market has been segmented as,
- Bakery & Cereal Products
Global Free From Food Market: Market Participants
Some of the market participants operating in the global free from food market identified across the value chain include Alpro, Annie’s Homegrown, Boulder Brands, Glutino, Doves Farm, General Mills, Dr Schar, Genius Gluten Free, Enter-G Foods, GO Veggie, Hain Celestial, FMC Corporation, Tic Gums, Archer Daniels Midland, Gum technology corporation, P&G Food Ingredients, Grain Technology corporation, Frito-Lay Inc., CP Kelco, Kraft Foods, Unilever Inc. among the other free from food manufacturers.
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Opportunities for Participants in the Free From Food Market
As the demand for free from food is increasing from the consumer’s side, the manufacturers are investing in this sector. Danone acquiring WhiteWave, which is behind brands including Silk and Alpro, and Pinnacle Foods acquiring gluten-free specialist Boulder Brands are only a couple of examples that show the huge interest in the free from the food sector. Also, key players are investing in research on development to launch the new products for the consumers how are looking for naturally free from ingredients and high nutrition value. The observation in consumer behavior suggests that 46% of people consume free from food owing to their health concerns. The younger generation is more likely to purchase the gluten and dairy free products due to its health benefits.
The developed economical geographies like North America and Western Europe are observing increasing demand for free from food products comparative to global free from the food market. The emerging countries like Chile and the United Arab Emirates show the potential growth for the free form food market.
Asia-Pacific and Africa are the regions where the number of gluten intolerant and lactose intolerant consumers have been observed, hence the demand for free form free is expected much higher. Also, gluten-free and lactose-free products collectively hold the largest share of the free from the food market. Increasing trends like veganism and awareness among the people about clean label products will drive the market of free from the food market. The perception of healthy food, influence of friends and family, weight management, and lifestyle changes are the certain factors that influence the people for consumption of free from food products.
Meanwhile, the increasing number of the diabetic population who show more interest in the bakery products is also boosting the growth of the free from the food market. This all trends are collectively giving the expected thrust to the free from the food market.