Caramel is prepared by heating different types of sugars and offered in form of solid, liquid, granular and powdered form. The demand of powdered caramel in food and beverage industry is towards increasing trend due to its unique characteristics of color, flavor and taste which gives the consumers a special blend of caramel taste in food and beverage products. Growth of powdered caramel is driven by its increasing demand in confectionery and bakery products due to changing consumer preferences.
Powdered Caramel Market: Market Segmentation
Powdered caramel market is segmented on two different basis which includes by function and by application. On the basis of market segment by function, powdered caramel segment is segmented as colors, flavors, toppings and fillings. In food and beverage industry the demand of powdered caramel has increased as it is used to enhance the taste and flavor of recipes. Powdered caramel is added to color the drinks such as shakes, smoothies, beer, and wines and as also used as colorant in many other food products. On the other side, powdered caramel also gaining its demand in global level market due as flavoring and filling ingredient as it has wide application in bakery and confectionery products such as biscuits, cakes, cookies, chocolates and many other products. Market segment by application, powdered caramel market is segmented includes confectionery products, bakery products, dairy products, beverages and others (sauces, snacks and canned food).
Further the market segment on the basis of beverages is sub-segmented into alcoholic and non-alcoholic beverages. Powdered caramel is mostly used in alcoholic beverages such as beer, wines, and liqueurs and in non-alcoholic beverages it has application in carbonated drinks, fruit drinks, smoothies, tea, coffee, soft drinks etc. On analyzing the market share of powdered caramel on pie chart over the forecast period, it assessed that bakery and confectionery segment has majority of share in global powdered caramel market.
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Powdered Caramel Market: Growth Drivers
Key drivers behind the increasing demand of powdered caramel in global market are due to its flavor and colorant eminence as nowadays food and beverage manufacturers are more conscious towards offering products with innovation, different taste and color. On the other side, consumers are also seeking for the food products which not only fulfill their needs and demands in terms of taste but also special blends food ingredient and have some unique flavor. Growing demand of products such as chocolates, cakes, desserts, beverages and many other confectionery products in global level market are the key products which increase the demand of powdered caramel in food and beverage industry. Rise in prices of raw material required for producing powdered caramel leads to subsequent rise in overall cost of producing powdered caramel and due to which it is expected that it may become restraint towards the growth of powdered caramel in global level market.
Regional Segment of Powdered Caramel Market:
On the basis of regional segment, market of powdered caramel is segmented on the basis of five different regions namely: North America, Latin America, Europe, Asia-Pacific and Middle East and Africa. On analyzing the market share of powdered caramel in terms of demand, it is expected that Asia Pacific and North American market is the lucrative market in all over the world.
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Powdered Caramel Market: Key players
Key players which specially deals in business of powdered caramel are: Sethness Caramel Color, Sunspray Food Ingredients (Pty) Ltd, ASAHI GROUP FOODS, LTD., Alvin Caramel Colours (india) Private Ltd., San Soon Seng Food Industries sdn bhd., The John D. Walsh Company, Inc., Secna Group, Best Flavors, Inc., Fruitofood, TSUKUBA DAIRY PRODUCTS CO.,LTD.