The growing awareness among the consumers about the ingredients they use in beauty and personal care (BPC) products have disrupted the BPC industry. Thus, market players are keen in formulating products using ingredients such as hydroxypropyltrimonium hydrolyzed wheat protein that appeals more natural to the customers. Hydroxypropyltrimonium hydrolyzed wheat protein is an ingredient that offers numerous benefits to hair. Hydroxypropyltrimonium hydrolyzed wheat protein prominently aids the bleached, permed, colored or chemically treated hair.
Hydroxypropyltrimonium hydrolyzed wheat protein is an oligosaccharide having source of non-animal protein. Hydroxypropyltrimonium hydrolyzed wheat protein enhances the tensile properties of the hair fibers by controlling rate of moisture loss, making the hair elastic. It penetrates the cortex of the hair preventing its damage. Hydroxypropyltrimonium hydrolyzed wheat protein thickens and adds volume to the thinning hair. However, hydroxypropyltrimonium hydrolyzed wheat protein can easily penetrate in damaged hair than healthy hair.
The enzymatic technique of producing hydroxypropyltrimonium hydrolyzed wheat protein is most commonly used by the cosmetics industry to achieve molecular weight between 25 and 90 kilodalton. The molecular weight of hydroxypropyltrimonium hydrolyzed wheat protein is a critical property that allows its penetration in the hair shaft. The lower the molecular weight, the better the penetration of hydroxypropyltrimonium hydrolyzed wheat protein.
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Hydroxypropyltrimonium hydrolyzed wheat protein is also used in cosmetic preparations for face powders, lipsticks, lip glosses and concealers. It is used in lip care products to maintain the moisture of lips by reducing cracking and chaffing which are common to lips when exposed to dry environments. However, it holds a little market share for cosmetic preparations as compared to hair care products.
Hydroxypropyltrimonium Hydrolyzed Wheat Protein Market: Market Dynamics
Hydroxypropyltrimonium hydrolyzed wheat protein offers the benefits of improving elasticity, hydration, protecting of cuticles, and increases hair conditioning effects. Personal grooming, health-conscious consumers, and high standard of living are some of the key factors fuelling the growth of hydroxypropyltrimonium hydrolyzed wheat protein market. Hair thinning and baldness is one of the common hair issues faced by most of the population in the world. Hence, hair treatments includes hydroxypropyltrimonium hydrolyzed wheat protein as a critical component. Thus, there is a high demand from brands and clinics offering hair treatment products and services.
Despite of various advantages offered by hydroxypropyltrimonium hydrolyzed wheat protein, there is still little awareness among the population about the ingredient. Manufacturers and retailers must strategize to promote the benefits of hydroxypropyltrimonium hydrolyzed wheat protein to consumers to generate more awareness and fuel the market economy. Although there are hardly any side-effects of products using hydroxypropyltrimonium hydrolyzed wheat protein as a key ingredient, a small percentage of the population may suffer from meager adverse effects such as irritation, redness, and itching. Thus, it acts as a restrain for the hydroxypropyltrimonium hydrolyzed wheat protein market growth.
Hydroxypropyltrimonium Hydrolyzed Wheat Protein Market: Market Segmentation
The Hydroxypropyltrimonium Hydrolyzed Wheat Protein market is segmented into product type, end use, form, sales channel, and geography.
Based on product type, the hydroxypropyltrimonium hydrolyzed wheat protein market is segmented into:
- Shampoos
- Conditioners
- Masks
- Moisturizers
- Others
Based on end use, the hydroxypropyltrimonium hydrolyzed wheat protein market is segmented into:
- Hair care
- Skincare
- Other end use
Based on form, the hydroxypropyltrimonium hydrolyzed wheat protein market is segmented into:
- Liquid
- Powder
Based on sales channel, the hydroxypropyltrimonium hydrolyzed wheat protein market is segmented into:
- Direct
- Indirect
- E-commerce
- Independent Stores
- Hypermarket/Supermarket
- Specialty Stores
- Others
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Hydroxypropyltrimonium Hydrolyzed Wheat Protein Market: Regional Outlook
The study on hydroxypropyltrimonium hydrolyzed wheat protein market anticipates East Asia to hold a prominent market share. The countries in East Asia region have highest number of formulations of products that include hydroxypropyltrimonium hydrolyzed wheat protein as a fundamental ingredient. North America is forecasted to have a growing hydroxypropyltrimonium hydrolyzed wheat protein market owing to the aging population. Europe is anticipated to grow in hydroxypropyltrimonium hydrolyzed wheat protein market with increased research and development in formulations of hair treatment products. The increased awareness among the South Asian consumers on hair care product ingredients is expected to grow the hydroxypropyltrimonium hydrolyzed wheat protein market. The increasing standard of living in the Middle East and Africa (MEA) and Oceania is forecasted to boost the market growth. Latin America is estimated to be an emerging region for hydroxypropyltrimonium hydrolyzed wheat protein market.
Hydroxypropyltrimonium Hydrolyzed Wheat Protein Market: Key Players
Some of the major players in the hydroxypropyltrimonium hydrolyzed wheat protein market Croda International Plc, Arvazallia, BASF SE, MakingCosmetics Inc., Canus, Tints of Nature, Korres S.A. Natural Products, Hair Rejuvenation Clinic, Parchem fine & specialty chemicals, Hefei TNJ Chemical Industry Co.,Ltd. and among others. These key market players are estimated to improve the market growth with innovative product formulations in beauty and personal care products.
The research report presents a comprehensive assessment of the hydroxypropyltrimonium hydrolyzed wheat protein market and contains thoughtful insights, facts, and historical data and statistically supported and industry-validated market data. It also includes projections using a suitable set of assumptions and methodologies for hydroxypropyltrimonium hydrolyzed wheat protein market. the research report of hydroxypropyltrimonium hydrolyzed wheat protein provides analysis and information according to market segments such as geographies, product type, nature, and application.