The market for personal care products is expanding at a significant growth across the globe. Shampoos are considered to be an integral part of personal care routine and are available in number of variants depending upon individuals need. The market for adult shampoos is widely established, however, the market for kid’s shampoos has rapidly evolved over the recent past years mainly attributed to increasing awareness among parents regarding maintaining personal care. Kid’s skin is sensitive to harmful ingredients which results in demand for baby care products with specific needs. This is expected to result in escalating market revenues in the overall kids shampoo market over the forecast period.
Global kids shampoo market is segmented on the basis of nature, type and sales channel. On the basis of nature, the global kids shampoo market is segmented into, organic and synthetic. The demand for organic kids shampoo is expected to witness tremendous growth in the overall kids shampoo market over the forecast period. This is mainly attributed to growing awareness with regards to the harmful effects of synthetic shampoos thus creating more demand for toxin and paraben free shampoos for kids.
This has pushed manufacturers to bring natural and organic products in the market place thus fueling kids shampoo market growth over the forecast period. On the basis of type the global kids shampoo market is segmented into, medicated and non-medicated shampoo. Non medicated shampoo segment is estimated to depict maximum revenue generation in the overall market for kids shampoo over the forecast period. On the basis of sales channel the global kids shampoo market is segmented into, hypermarkets/supermarkets, convenience stores, specialty stores, e-commerce and other retail formats. Hypermarkets/supermarkets is the largest retail channel for kid’s shampoos across the globe. On the basis of region the global kids shampoo market is segmented into, North America, Latin America, Europe, Asia Pacific and Middle East and Africa.
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North America and Europe are estimated to account for the largest market share in the global kids shampoo market attributable to rising urbanization and growing focus of parents towards nurturing their child thus, augmenting the spending on personal care products.Asia pacific is expected to hold significant revenue share in the overall kids shampoo market category during the forecast period mainly attributed towards increasing awareness on personal care. . Also, popularity of kids shampoo is also attributed to its reasonable price and expanded applications for multiple uses. Demand for kids shampoo across the MEA market is expected to witness lower growth in revenue terms mainly attributable to lower spending on shampoos and other personal care products.
The growth of kids shampoo market across the globe is expected to depict significant growth in the overall market owing to declining infant mortality rate across the globe which is pushing the demand for kids shampoo across the globe. Furthermore, increasing trend of using multiple functional shampoos is expected to result in increasing market revenues in the global kids shampoo market. For example, manufacturers of baby care products are introducing three in one and two in one shampoos with combined benefits of washing and conditioning hair, and body washes, thus fueling the global market for kids shampoo during the forecast period. Apart from this manufacturers are also launching shampoos that are tear free and hypoallergenic thus, gently cleaning & conditioning hair & skin. Furthermore, penetration of premium products across the kids shampoo market category continues to fuel the market growth during the forecast period.
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Variety of kids shampoo have been introduced by the manufacturers and some of the global market players manufacturing kids shampoo market include Unilever, Johnson & Johnson, L’Oreal, Beiersdorf, California Baby, Earth Mama Angel Baby, The Himalaya Drug Company, Mothercare, MONAT GLOBAL CORP, Weleda and others.