Pulp Cells Market Outlook:
Pulp cells are an essential part of the fruit that contains nutrition, essence, and taste of the fruit. They are the juice sacs which consist the fleshy and the edible pulpy part of the fruit. Pulp cells have become a subject of interest to food, beverages, perfumery, cosmetics, and health-nutrition manufacturing companies owing to their fruity, natural and health aspect. Hence, pulp cells market is projected to expand owing to its multiple applications. Currently, the market of pulp cells is in its developing phase with few manufacturers and yet to be explored and studied. Moreover, pulp cells pose as a strong contender to replace unhealthy contemporaries like fruit concentrates or artificial products.
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The Increase in Awareness and Lack of Nutrition in Fruit Concentrates Drives the Demand for Pulp Cells:
The increase in nutritional importance has been foreseen to aid the rise of pulp cells market. As per the World Health Organization in 2016, 13% of the worldwide adult population was obese. Where one of the most prominent causes of obesity throughout the world is due to intake of excess sugar and lack of nutrition. Prior, to the use of pulp cells the manufacturers were more focused on the production of carbonated products or beverages typically using fruit concentrates. Where the fruit concentrates were high in calorific profile- having high amounts of sugar and lesser to nil amounts of fiber and nutrients. Hence leading to diseases like obesity, cardiovascular and musculoskeletal disorders. With the increase in health conscious consumers who prefer the consumption of healthy products. Fruit juices containing pulp cells not only give the juice volume by thickening it but also enhances the nutritional profile as it is rich in fiber and vitamins. Thus, making it healthier as well as a tastier option for all kinds of age groups.
Pulp cells have a longer shelf life when compared to actual fruit and all of its essential nutritional constituents are retained after its processing. Hence, potentially replacing the actual fruit. The increase in urbanization and fast-paced life has increased the inclination towards the use of pulp cells in beverages. The increase in health and fitness industries are projected to have a positive impact on pulp cells market.
Manufacturers operating in pulp cells could incorporate the use of pulp cells rather than fruit concentrate to enhance the taste that could attract more consumers. To increase the sale the companies could advertise their products at various healthcare and nutrition centers to attract health-conscious consumers. Attractive and convenient packaging would help to attract more consumers. Pulp cells manufacturers could also focus on research and development to integrate the use of pulp cells in personal care and cosmetics such as face washes. The higher shell life attribute of the pulp cells than the actual fruit could be strategically used by the manufacturers in developing multiple products such as baby food, canned fruit pulps, jams and jellies, purees, beverages, juices, flavoring agents, etc. The aspect of the pulp cells containing aromatic components could be used in perfumery by manufacturers.
The organic nature, availability of the flavors and its potential source of vitamins could make it trend within the consumers.
Pulp Cells Market: Regional Analysis
The huge youth population and an increase in health and fitness trends are anticipated to serve as drivers for the increase in demand for pulp cells in the Asia Pacific region. India and China contribute about 36% of the global population and are among the top three nations that have the largest youth population as per U.S. Census Bureau in 2011. The rise in changing lifestyle can also serve as a driver for the pulp cells market.
According to Institute for Health Metrics and Evaluation in 2014 the highest proportion of overweight and obese people live in the United States which was about 13%. This may lead to anticipate growth of weight management in the United States. Hence rise in demand of natural juices will increase which in turn would cause a demand for pulp cells market in the North America region. Amongst the European consumer’s juices containing the visible pulp content are becoming more popular as the pulp content acts as a quality indicator for citric juices. Hence the pulp cells manufacturers could expect rise in demand.
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Pulp Cells Market: Key Participants
Few key market players in the pulp cells market are:
- Citrus Products of Belize Ltd.
- Citromax Flavors, Inc.
- Ciprex Food AB
- Lemon Concentrate S.L.
- Skypeople Fruit Juice Inc.
- Sun Impex International Foods Llc.
- Prima Food Ingredients Ltd.
Most of the manufacturers are based in North America, Europe, and Middle-east leaving the rest of regions as an untapped market providing ambient opportunity. Major fruit manufacturing company, ITC Limited have shifted their focus on the production of juices having pulp cells as its base rather than fruit concentrates. Hence this may definitely boost the pulp cells market.
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