Two Wheeler Seats Market: Introduction
A two wheeler seat, also known as a saddle in some parts of the world, is nothing but a provision for the rider and passenger to sit on. The seat attached to a two wheeler is sturdy in construction, lightweight and able to support the weight of the rider. The manufacturers involved in the production of two wheeler seats prioritize the safety and comfort of the riders, thereby developing seats that impart very less fatigue on a longer run. The importance of seat ergonomics thus has led to innovations resulting in weight reduction of the two wheelers as well as incorporation of the aesthetics of two wheeler design into the seat design.
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Two Wheeler Seats Market: Dynamics
The demand for two wheeler seats is directly associated with the sales of two wheelers in a particular region. Hence, the market in Asia Pacific, with main focus on China, India, and ASEAN, is expected to be in a high growth bracket. Presence of a large working-class population, affordability and practicality of using a two wheeler are the prime reasons consumers favour two wheelers over four wheelers. One of the major challenges associated with the two wheeler seats market is the rampant availability of sub-standard products, which hinders the growth prospects of the market. Other factors include low penetration of affordable two wheelers in the developed regions, which can lead to a very low market share of two wheeler seats in the region. The low demand for two wheelers in such regions can be countered by easing the imports from other countries, setting up well knit supply chain and aggressive marketing of two wheelers by establishing benefits of owning a two wheeler.
Two Wheeler Seats Market: Segmentation
The two wheeler seats market can be segmented as follows:
By Two wheeler type, the market can be segmented as:
- Sports bikes
By Structure, the market can be segmented as:
- Single Baseplate
- Two-piece Baseplate
By Covering material, the market can be segmented as:
By Cushioning material type, the market can be segmented as:
- Rebond Foam
- Closed-cell Foam
- Neoprene Foam
By Sales channel, the market can be segmented as:
- Original Equipment Manufacturer
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Two Wheeler Seats Market: Regional Outlook
The two wheeler seats market in Latin America and Eastern Europe is expected to have significant growth in the upcoming years due to large working-class population, which leans towards an affordable and practical means of conveyance. In contrast, the end users of transportation vehicles in developed regions, such as Western Europe and North America, prefer four wheelers over two wheelers owing to high disposable income and general lack of interest towards two wheelers, which can hamper the growth of the two wheeler market in the forecast period. The same also holds for the GCC economies, wherein the two wheeler market is largely overshadowed by the four wheeler market, although the market for two wheelers in the African region is expected to be comparatively high thereby opening favourable market opportunities for the two wheeler seats market. The market in Asia Pacific is expected to hold a leading market share over the other regions due to high preference for two wheelers owing to its low cost and low maintenance. The two wheeler demand is expected to grow even further in the upcoming years incorporating new innovations and pricing aggressively to improve customer base, which can be beneficial for the growth of the two wheeler seats market.
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Two Wheeler Seats Market: Key Participants
Examples of some of the players in the global two wheeler seats market, identified within the value chain include:
- Saddlemen Motorcycle Seats and Components
- Mustang Motorcycle Products, Inc.
- Bharat Seats Ltd.
- Harita Fehrer Ltd.
- TS Tech Co., Ltd.
- Autofit Ltd.
- VRM Industries
- Meenakshi Polymers Pvt. Ltd.
- Varroc Group
- Corbin Pacific, Inc.