The most important requirement for any mobile network operator is to keep the network operating at maximum efficiency. Therefore, mobile network optimisation is a crucial feature of cellular networks. Poor performance of mobile networks can lead to incomplete calls, slow response times for data downloads insufficient bandwidth which can cause reduced audio bandwidth or even barred access.
Mobile network optimization decides the quality of cellular service. Poor service quality can lead to customers switching to other operators, hence increasing churn rate. As high amount of investment is put in while setting up the network, therefore it is important for network operators to ensure maximum efficiency of the mobile networks.
Mobile Network Optimization Market: Drivers and Restraints
Mobile network optimization leads to low levels of infrastructure usage which leads to low level of investment required. This results in cost saving. This is one of the important drivers which leads cellular network vendors to adopt mobile network optimization. Mobile network optimization resolve network performance issues, provide better service quality and reduces operating costs of the network.
However, rapid changes in mobile services in the market is one of the biggest challenge for the vendors as they need to constantly keep pace with the changing market. Mobile network operators provide support for any type of service development through the existing networks, and need to build new networks for adapting to new service developments. Mobile network optimization market also witnesses high level of competition among the vendors.
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Global Mobile Network Optimization Market: Market Segmentation
Global Mobile network optimization Market can be divided into two segments, based on type and system.
Segmentation on basis of type in Mobile Network Optimization market:
The segments in Mobile network optimization market by type include:
- Air interface
- Core network
Segmentation on basis of system for Mobile network optimization Market:
The major segments of Mobile network optimization market on basis of system include:
- Centralized Self-Organizing Network (C-SON)
- Distributed Self-Organizing Network (D-SON)
- Hybrid Self-Organizing Network (H-SON)
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Global Mobile network optimization Competitive Landscape
Some of the prominent players in the Mobile network optimization market include Amdocs Inc., Cellwize Wireless Technologies Pte Ltd., Cisco Systems, Inc., Ericsson, Huawei Technologies Co., Ltd., Motorola Solutions, Inc., Nokia and Tech Mahindra Limited.