The modernization of working culture has led to the adoption of numerous technologies that help employees to maintain their work-life balance. One such technology product is treadmill desk. This is a treadmill system attached to computer desk of an employee which enables a user to walk while working on computer systems. This machine helps employees to bring a change in their sedentary lifestyle while allowing them to integrate gentle exercise into their working culture. The market of the treadmill desk is growing since it will enable the user to have increased energy, reduced pain in joints and the lower back from prolonged sitting. Also, the exponential growth in industries such as IT and telecommunication creates maximum job vacancies that indulge people in sedentary jobs leading to an unhealthy lifestyle. Thus, developed countries such as the U.S., U.K. are inclining towards high adaption of newer technologies that help people to maintain work-life balance.
High investment in research and development and increasing spending on technological innovations are key trends in the market.
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Treadmill Desk Market: Drivers and Restraints
Treadmill desk helps employees to exercise while working which saves them from numerous diseases caused due to the adoption of a sedentary lifestyle. This also increases the overall productivity of a user while which is a major factor driving the adoption of treadmill desk in the market.
The treadmill desk requires a lot of safety specifications to be followed and breaching of those instructions may cause serious injuries to the user. Also, the adoption of these technologies is slow in the market as many people do not exercise on a regular basis which may cause a major distraction at work for them. Also, the cost of each treadmill desk is very high, and implementation of multiple treadmill desks may cause high investment of company. Such factors are hindering the adoption of treadmill desk in the market.
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Treadmill Desk Market: Segmentation
Segmentation based on type of Treadmill Desk in Market:
- Treadmill base
- Personal Use Treadmill desk
- Commercial Use Treadmill desk
- Premium Treadmill Desk
Segmentation based on end-users in Treadmill Desk in Market:
- IT & Telecommunication
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Treadmill Desk Market: Competitive Landscape
Some of the key players operating in the Treadmill Desk market are Rebel Desk, PCE, Inc., TrekDesk Treadmill Desk, WalkTop, NordicTrack, Titan Distributors Inc., LifeSpan, iMovR and Apex Furniture LLC.