Instant protein beverages refers to the category of beverages that have been formulated with vitamin-mineral blends, protein, fiber, and other nutritional ingredients. These ingredients increases the particulate level of beverages, thereby enhances its textural properties. Instant protein beverages are made up of instant proteins i.e. the concentrated form of protein that can be easily mixed with the beverages. Instant proteins have high nutritional value. It promotes healthy skin, enhances muscle strength and increases the immunity. Instant proteins are often used in combination with diet low in saturated fat and cholesterol to reduce the risk of heart disease. Growing awareness regarding the health benefits of proteins is expected to increase the demand for protein fortified beverages. Further, the prevailing health and wellness trends has shifted the focus of beverage makers towards developing or enhancing the functionality aspect of beverages rather than offering only refreshment beverages. This is expected to provide a significant boost to the growth of instant protein beverages market during the forecast period.
Market Dynamics of Instant Protein Beverages:
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Instant protein beverages market is expected to witness rapid growth during the forecast period. This rapid growth of instant protein beverage market can be attributed to the increasing health and wellness trends driven by growing health consciousness among consumers. Instant protein beverages market is also expected to witness dominance by the growing trend of protein enriched drinks. Development of protein enriched drinks category is highly embraced by the athletes and physically active consumers. Addition of vitamin-mineral blends, fiber, protein and other nutritional ingredients in the beverages enhances its flavor and textural properties. In order to leverage the rising demand for instant protein beverages, beverage makers have started incorporating proteins in variety of drinks such as ready to drink nutritional beverages, smoothies, waters, juices and energy drinks.Factors such as on the go life style clubbed with the growing popularity of vegan diet has contributed significantly to the prominence of protein fortified drinks. These factors are expected to fuel the growth of instant protein beverages market in the near future.
Market Segmentation of Instant Protein Beverages:
Instant protein beverages market is segmented on the basis of type, source, distribution channel, and geography. Based upon type, instant protein beverages market is segmented into clinical drinks, energy drinks, weight management drinks, juices, and others.Over the next few years, energy drinks segment is expected to witness highest market attractiveness in the global instant protein beverages market. On the basis of source, instant protein beverages market is segmented into whey, casein, milk, egg, soy, rice, pea, and others. Based upon distribution channel, instant protein beverages market is segmented into drug stores, speciality stores, supermarket/hyper market, convenience stores, and others such as direct selling, mass merchandisers etc.
Regional Outlook of Instant Protein Beverages:
Based on geography, instant protein beverages market is segmented into seven different regions namely Latin America, Asia-Pacific, North America, Middle East and Africa, Western Europe, Eastern Europe, and Japan. North America is projected to hold relatively higher share in the instant protein beverages market during the reviewed market. Strong demand from U.S for protein fortified drinks is expected to play vital role in increasing the revenue share of the region. Western Europe is expected to acquire second largest share in global instant protein beverages market over the forecast period. Asia Pacific is projected to expand at relatively higher CAGR owing to the growing health awareness among consumers in China and India.Companies in the instant protein beverages market focus upon leveraging the opportunities posed by emerging economies like India and China to strengthen their geographical presence and expand their revenue base.
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Key Market Players in Instant Protein Beverages:
Some of the key players in the instant protein beverages market include CytoSport Holdings Inc., Glanbia, Plc, Davisco Foods International, Inc., Nestle S.A., Laguna Blends Inc., Weider Global Nutrition, and Archer Daniels Midland among others.