Glow in the Dark Cosmetics Market: Overview
Beauty and personal care market is one of the fastest growing market owing to innovation in beauty products as well as importance of appearance by the consumers for every occasion. Makeup has become unisex centric element around the globe, companies like Calvin Klein, Yves Saint Laurent, Asos, and Clinique are offering male personal care and makeup products which is one of the reason for driving the growth of men’s grooming market. There are many other companies offer makeup for men while incumbent brands including MAC, Tom Ford, and Marc Jacobs have launched gender neutral makeup lines. Glow in the dark cosmetics is one of the trend changing innovation in the makeup industry. Glow in the dark cosmetics products are available for both the face and the body. Even just a touch of anything that glows for consumers is enough to make any costume into something very memorable.
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Consumers from North America and Latin America are keen to celebrate Halloween and glow in the dark cosmetics has emerged from that region. Halloween is not the only time of the year when glow in the dark cosmetics is suitable. However, consumers consider wearing it to clubs, parties, friends get together, if their outfit is adventurous.
Glow in the Dark Cosmetics Market: Market Dynamics
Glow in the dark cosmetics are gaining popularity among youth owing to the urbanization and increasing number of parties, occasions like photo shoots, music festivals, runaways and stage shows. Among all glow in the dark cosmetics, face and body paints are quite versatile among consumers.
Players in the market are coming up with lot of innovation in the products such as natural, organic glow in the dark cosmetics which is driving the growth of the market. Millennial get attracted by the packaging as it is available in pocket friendly packaging formats in the market. There is high demand of such products in the market as consumers wants every time innovated products as well as new look for the occasions and parties. Due to high competition and demand in the market for glow in the dark cosmetics, manufacturers are trying to bring products which can make their products different from others
One of the restraint of this product is the ingredient of these products are quite harmful for the skin and which is one of the reason of restraining the growth of glow in the dark cosmetics products. As consumers are very much concerned about their skin as well as their body due to which they prefer to use a cosmetic product which does not harm their skin.
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Glow in the Dark Cosmetics Market: Regional Outlook
The glow in the dark cosmetics market is expected to register a healthy growth in North America and Latin America during the forecast period. The cosmetic and beauty products are growing across the globe and likely to push market for glow in the dark cosmetics. The emerging economies are expected to create significant demand for glow in the dark cosmetics as there is lucrative growth in the cosmetic product in the industry due to high demand from youth of the countries. The Asia Pacific region collectively represents a considerably high market growth for glow in the dark cosmetics, and the glow in the dark cosmetics market is expected to grow at a significantly high growth rate due to the increasing population and adoption of innovative products among youth. North America is a growing market due to high per capita income and the consumers’ high expenditure on the beauty and personal care products which are likely to boost the Glow in the Dark Cosmetics market.
Additionally, Middle East & Africa is projected to showcase steady growth in the global glow in the dark cosmetics market owing to the low usage of synthetic cosmetics products and Halal cosmetics are more popular among consumers.
Glow in the Dark Cosmetics Market: Key Players
Some of the major players in the glow in the dark cosmetics market are Urban Decay, Maybelline, L’Oreal SA, Sephora and NYX Professional Makeup among others.
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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts, and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors, along with market attractiveness within the segments. The report also maps the qualitative impact of various market factors on market segments and various geographies.
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Based on product type, the glow in the dark cosmetics market is segmented into:
- Lip Product
- Eye Product
- Face Product
- Nail Product
Based on End User, the glow in the dark cosmetics market is segmented into: