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Laminar Growth to be Witnessed by Heated Eyelash Curler Market by 2019-2029

Heated Eyelash Curler Market Outlook

The conceptions of beauty are continually changing, owing to constant new and innovative developments in the cosmetic industry. Nowadays, the usage of personal care appliances and devices become a necessity for consumers for personal grooming. Changing lifestyle and grooming habit of people worldwide is having a transformative influence on consumer buying behavior. Consumers in emerging markets are showing an affinity for personal care appliances such as hair appliances, skin care devices, and other beauty accessories. This attention to beauty and personal care products is growing by demographic factors. As, consumers are focusing on physical wellbeing and desire products perceived as safe, high quality, and authentic. Thus, to meeting growing consumer demand for beauty products, companies are introducing various beauty accessories in the market. The heated eyelash curler is one such fascinating product in innovative beauty accessories. Heated eyelash curler has a built-in heat source that helps in amp up the volume of lashes and creates a long-lasting curl. The growing eyelash curling technique provides women a more long-lasting look.

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Reasons for Covering Heated Eyelash Curler Market Title

Growing consumer preference for higher quality products, rise in living standards, increase in middle-class aspirational spending. Also, rise in intense innovation activity by personal care manufacturers resulting in new product development are the factors influencing the growth of the heated eyelash curler market during the forecast period. Also, growing consumer awareness about the product through digitization and easy product access through e-commerce along with increasing per capita spending on premium products are some other factors fueling the growth of the heated eyelash curler market during the forecast period. However, the availability of counterfeit products and low industrial as well as government regulatory standards in developing countries are some of the factors that may hamper the growth of the global heated eyelash curler market. Innovative companies with intense research and development infrastructure and marketing expertise are in an excellent position to gain market share in the heated eyelash curler market. With the increasing working women population and frequency of traveling, there is increasing demand for travel-size appliances and pocket-friendly size devices. This growing trend is creating significant growth in the heated eyelash curler market in the near future. Growing disposable income and demand for personal grooming in the developing countries has created an opportunity for major international players dealing in heated eyelash curler market to increase its penetration in these markets.

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Global Heated Eyelash Curler Market: Regional Outlook

The heated eyelash curler market is anticipated to register significant growth across all the regions during the forecast period. The heated eyelash curler market is classified into seven key areas: North America, Europe, Latin America, East Asia, South Asia, Oceania, and the Middle East & Africa. North America is expected to be the leading markets in the global heated eyelash curler market owing to high usage of heated eyelash curler products among consumers, frequently launch of innovative products, and high research and development activities in the region. South Asia and East Asia heated eyelash curler market is expected to account healthy CAGR during the forecast period. This significant growth in the market is due to the large base of young consumers, increasing penetration of international brands through the advent of multinational personal care companies. MEA is likely to offer attractive opportunity in the global heated eyelash curler market attributed to changing lifestyle and shifting of consumers to online and specialty stores.

Global Heated Eyelash Curler Market: Key Players

Some of the key players operating in the global heated eyelash curler market are Panasonic Corporation, Japonesque LLC, Hitachi, Ltd., Lash Star Beauty Company, Blinc Inc., Spectrum Brands Holdings, Inc., Dr. Splendid, ModelCo Company, Chella Company, TOUCHBeauty Company, Zodaca, Ardell Lashes & Beauty Company, Godefroy Beauty Products, and others.

Global Heated Eyelash Curler Market: Key Developments

  • Companies in the heated eyelash curler market are adjusting their product lines to accommodate growing millennials. Also, they are searching for creative ways to innovate and redesign their product offerings.
  • Companies are targeting younger consumers as a growth area in the beauty industry.

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