Annatto is a natural color and spice which is derived from achiote shrub. Annatto is widely used as a food color and dye, which also acts as a good taste enhancer. Annatto is a pigment or a coloring agent produced from the red seeds of the achiote, i.e., Bixa Orellana, the tropical tree. It is a fruit having heart shape and is covered with hairs. The red seeds are thus obtained when the fruit ripe and open ups its pod. Annatto is responsible for the yellow to the orange color range used in various commercial products. Annatto Extract is used as a powder, paste or can be cooked directly in the oil. Annatto extract is used in several products such as butter, cheese, and beverages. Annatto extract is also loaded with numerous pharmaceutical properties and is therefore used in cooking culinary practices. Color, Texture, and Flavors are the principal characteristics of quality food. The attractiveness and aesthetic appeal of the food are generally judged by the color of the food which triggers the coloring agent market like annatto extract market, which tries to invent and add various natural and synthetic coloring agents for the food, cosmetic and textile industry. One of the popular spice and the natural coloring agent is Annatto extract.
Annatto Extract Market: Segmentation
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By pigments, Annatto extract is segmented into
By pigments fraction, Annatto extract is segmented into
- Oil-Soluble Annatto
- Water-Soluble Annatto
- Emulsified Annatto
By its Applications, Annatto extract is segmented into
- Food Industry
- Natural Fabric Industry
- Cosmetic Industry
Annatto Extract Market: Segment Overview
Annatto extract provides different color shades ranging from yellow to orange-red. It contains bixin, which is dissolved or suspended in oil to obtain the desired color. Annatto extract is basically used to color the high-fat content food like dairy products, bakery products, sauces and cream desserts. Use of water soluble annatto extract has been increased in commercial products as it provides dilute solutions with high pH level and powders. Water soluble annatto extract contains norbixin, usually as potassium or sodium salts. Water soluble Annatto is used for coloring cheese. Emulsified annatto extract is miscible with oil and water due to its combination with bixins or norbixin. Annatto extract also provides improved acid stability by choosing appropriate emulsifiers. Emulsified annatto colors are mostly used in ice creams, soups, confectionaries and dairy products
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Annatto Extract Market: Drivers & Restraints
The significant increase in the natural food color industry market is the effect of increasing awareness about the consequences of synthetic color agents on the health which will boost annatto extract market during the forecast period. Along with this, various factors such as trading ban on artificial color made products and its manufacturing in different markets including Japan, increasing use of products with natural food colors such as products for infants, handmade papers, etc., launch of new products with different flavors and natural ingredients in food and beverages altogether triggers the natural food color market ultimately favoring the annatto extract market.
The foremost factors restraining the growth of annatto extract market are high cost, less stability as compared to synthetic agents, color degradation due to various external factors like temperature, light, etc., highly concentrated extract which affects the taste of the food. Another major factor that affects the annatto extract market is hypersensitivity or allergic nature to the archiote. Annatto extract can affect an individual with kidney disorders. All the above factors have the negative impact on consumption and preferences of the annatto extract which is used in commercial products by the manufacturers thus co-relatedly affecting overall annatto extract market.
Annatto Extract Market: Regional Outlook
On the basis of the geographical market segment, it is segmented into seven different regions: North America, Latin America, and Eastern Europe, Western Europe, and Asia-Pacific region, Japan and the Middle East and Africa.
In regional segments, North America is presently the market leader in terms of revenue in the global annatto extract market, due to increasing demand for the natural color ingredients. Thus the requirement for the natural coloring agent forces the manufacturers to opt for this seed which provides a natural color.
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Annatto Extract: Key Market Players
Some of the market players operating in the annatto extract market are Kalsec Inc, Fiorio Colori, Chr. Hansen Holding A/S, Sensient Technology Corporation, FMC Corporation, D.D. Williamson & Co. Inc., WILD Flavors, Naturex S.A., and few other regional players.