Rapid Unit Sales of Bread Softeners to Account for Incremental Revenues in the Global Market through the COVID-19 Crisis Period

Bread Softener Market Outlook

Bread softener is a combination of acids, emulsifiers and enzymes which makes bread light and soft. Bread softener contains soya flour which is a natural bleaching agent which makes bread whiter than the bread without softening agents. The bread softener constitutes of TPC, coliform, salmonella, bacillus species and others anti-staling agent which makes bread softer and lighter. Bread softener improves bread fermentation stability and expansibility of dough in the ovens which makes bread full and smooth-skinned. Bread softener also makes internal texture and organization of bread more delicate, even and elastic. Increasing demands of bread and increasing health consciousness among the people will drive the bread softener market.

Types of elements that are used in the formulation of bread softeners:-

  • reducing agents for restructuring gluten
  • oxidants for strengthening the gluten for ideal gas retention
  • enzymes to release fermentable sugars that feed the yeast
  • emulsifiers to consolidate gluten for increased tolerance

Different baking ingredients with specific effects such as bean flour, malt, etc.

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Reasons for covering this Title- Bread Softener Market

Bakery products are gaining considerable traction across the globe. An increasing working woman and busy life are driving the bakery market with this, the demand for bread softener is also driving. Even those who do not have an intolerance towards gluten are switching to gluten-free products due to health and dietary reasons, as increasing food allergies, digestive health, use of genetically-modified grain etc. are becoming mainstream. According to a survey by the New York Times in 2014, over one-fourth of the American population is cutting down on gluten or preferably eliminating them entirely. In order to cater to the growing demand for bread improving products, bread softener products manufacturers are launching and offering new bread softener variants to the consumers.

Global Bread Softener: Market Segmentation

On the basis of form, the global bread softener market has been segmented as –

  • Powder
  • Liquid
  • Paste

On the basis of distribution channel, the global bread softener market has been segmented as –

  • Direct
  • Indirect
    • Store-based
      • Hypermarket/Supermarket
      • Convenience Stores
      • Discount Stores
      • Food & Drinks Health Stores
    • Online

On the basis of application, the global bread softener market has been segmented as –

  • Bread
  • Bread Rolls
  • Bread Flour
  • Pancakes
  • Waffles
  • Muffins
  • Piecrusts
  • Others

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Global Bread Softener Market: Key Players

Some of the key players operating in the global Bread Softener market are Puratos Group, Lesaffre, Associated British Foods plc, Bakels Worldwide, Oy Karl Fazer Ab, Swiss Bake Ingredients Pvt. Ltd, Swiss Bake Ingredients Pvt. Ltd, AB Mauri India Pvt. Ltd., Calpro Foods Pvt. Ltd., Zeelandia International B.V., Laucke Flour Mills among others.

The use bread improver is a common practice in today’s times and has driving factors including increase the tolerance in control proofing, increase yields, enhance machinability, and smooth the dough rapidly.

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