Cricket Protein Powder Market: Market Outlook
Cricket protein powder is also known as cricket flour has almost triple the amount of protein present in sirloin and double the protein of chicken. There are thousands of insects that are eaten worldwide, but crickets continue to gain momentum because they are easy to farm and come with a host of nutritional benefits. Cricket flour has a mild and nutty taste that many consumers prefer to it. Cricket protein powder is made by drying or roasted crickets that are raised on domestic cricket farms. They are then milled into a fine powder that can be used in protein bars, smoothies, and baked goods. Cricket flour is valued because it is gluten-free and high in protein. The benefits of eating more high protein foods include improved muscle mass, weight management, stabilized blood sugar levels, improved mood, healthy brain and heart function, and slower aging. Over the past 3–4 years, more than 25 edible insects’ startups have launched in the United States and Canada. One new company, called All Things Bugs, sold 10,000 pounds of cricket powder in 2014, according to Fortune. It has been estimated that the edible-insect industry will be worth more than 360 million dollars in the next five years — so it looks like cricket protein powder is here to stay.
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Cricket Protein Powder Market: Market Dynamics
According to the study, cricket protein products were a huge hit at the National Products Expo in Baltimore. Manufacturers are using the product’s protein and nutrient punch as their marketing strategies promoting cricket powder as a healthier and more sustainable means of protein than beef. Cricket protein powder is also a good source of iron and calcium. Iron-rich foods provide energy, boost muscle function and promote brain function. Consuming enough iron is also very important for women who are pregnant. Calcium-rich foods help to reduce blood pressure, promote bone health, support weight management and may even decrease the risk of colon and rectal cancers. For instance, these health benefits are driving the market. However, there is some restraint which is slowing the cricket protein powder market such as side effect, irritation, and others. The dietary supplements of cricket protein powder are widely due to its higher protein concentrates. As a food additive Cricket protein powders are used as a natural protein alternative.
Cricket Protein Powder Market: Segmentation
Based on Application, the global cricket protein powder market has been segmented as,
- Food Additives
- Dietary Supplements
Based on Flavor, the global cricket protein powder market has been segmented as,
- Vanilla Protein Powder
- Sweet Vanilla Protein Powder
- Chocolate Protein Powder
- Mix Flavors
Based on the distribution channel, the global cricket protein powder market has been segmented as,
- Business to Business
- Business to Consumer
- Hypermarkets / Supermarkets
- Specialty Stores
- Convenience store
- Online Retail
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Cricket Protein Powder Market: Key Players
With the increasing consumer demand for natural colors, more and more manufactures are emerging in the global cricket protein powders market and some of the key players participating in the global Cricket protein powders market includes; Proti-Farm, Entomo Farms, Protix and many other.