Electromagnetic field (EMF) radiation protection shields, also known as radiation neutralizers, are various types of protective coves, laminates, pads, tapes, and filters that help cancel out radiation emitted due to the EMF produced by electronic products when in use.
Products such as cell phones, laptops, microwaves and other electrical devices are known to emit varying degrees of radiation, which can have several harmful effects on the human body, including inducing and accelerating growth of cancerous cells. As a result, EMF radiation protection shields are rapidly gaining traction among consumers.
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Drivers of the EMF Radiation Protection Shields Market
The EMF radiation protection shields market has grown substantially in recent years, following on the heels of growth in the electronics market. As a result, several players, both big and small, have aimed to capitalise in the market’s growth, leading to market fragmentation. The spread of EMF shielding technology makes further fragmentation in the market likely.
Some of the key players in the EMF radiation protection shields market include PPG Industries, RTP Company, Envirochip Radiation Protection, Laird Performance Materials, DefenderShield, Henkel, Belly Armor, QuWave, QuanThor, GQueen, Iyashi Source, MobileSafety, American Aires and Parker-Hannifin.
A major factor that is hindering the growth of the EMF radiation protection shields market is that independent neural researchers have been unable to verify the effectiveness of products. As a result, several manufacturers have been investing in research that is aimed at providing verifiable results.
Most manufacturers in the market have focussed on mobile phones due to their widespread use through products like EMF radiation protection covers, stickers, laminates and pouches. However, there are also products that address EMF radiation emitted by laptops (the most common type of which are EMF radiation protection pads), wifi routers and other devices.
Meanwhile, some other products are aimed at specific consumers. For example, Belly Armor targets expectant mothers and develops clothing to shield the foetus from radiation. Product innovations, launches and promotional activities are other key expansion strategies adopted by manufacturers.
Some brands of EMF radiation protection shields available in the market include Huagasion, Kakawin, PureGoods, e-link, Qu-Mi, Equival, Yongirl, Newbeau, Mission Darkness, Radi Protection, KeeperOn, Radi Armor, SYB, Radia Smart, Safe Sleeve, Natuxia, DefenderPad, Makluce, Millster, My-Jaxo, Yinox, Jannieshop, Tamiaa, Harmonify, NxtGen Shield and others.
Most major brands have attempted to establish a strong online presence since online distribution channels have been the preferred mode of purchase for consumers. This has also allowed manufacturers to overcome geographic limitations and capitalise on markets in different regions.
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