Research report explores the Kids Indoor Toys Market period of 2020 to 2030-Persistence Market Research

Introduction

Kids indoor toys contain a range of products like board games, building and construction toys, dolls, puzzles, toy cars, soft toys, playing cards, action figures, ride-ons, etc. These toys can be classified by age groups, namely infants, toddlers, pre-schoolers, grade-schoolers and teenagers.

Recent developments in the kids indoor toys market have largely concentrated on the toddlers to grade-schoolers segments. Several products are meant to cater to specific age groups. Soft toys and smart toys that promote cognition are targeted at infants and toddlers; toy cars, dolls, action figures and ride-ons target pre-schoolers; while board games, cards and puzzles target older age groups.

To receive extensive list of important regions, ask for TOC here@ https://www.persistencemarketresearch.com/toc/31903

Competition Landscape

The kids indoor toys market is a highly fragmented market and sees the participation of various global and local players across the various regional and type-based segments. The market also consists of a large unorganised sector which has proved difficult to regulate and eats a substantial pie of the market share.

While local players hold the edge in cheap access to raw materials and lower labour costs, global manufacturers benefit from their brand image. As a result, effective marketing strategies are a key for major global manufacturers. Manufacturers have leveraged the penetration of mass media among children, especially films and television, for this purpose.

For example, LEGO entered into a partnership with Universal Studios in 2018 and had launched the LEGO Batman and LEGO Ninjago movies in 2017. Similarly, Hasbro has capitalised from the Transformers movies franchise and G.I. Joe movies, while Mattel’s Barbie product line has been popularised trough 37 films since the Barbie movies franchise began in 2001.

Other forms of endorsements and sponsorships too help kids indoor toys manufacturers market their brand. For example, Mattel has partnered with drivers, racing car companies and motorsports associations to popularise its Hot Wheels line of products.

The primary target audience for the market largely remains children since their persuasion power takes precedence over their parents’ purchasing power. At the same time, certain indoor toy products for kids, like Hasbro’s Monopoly, find an audience among adults as well.

Some of the key players in the market include The LEGO Group, Hasbro, JAKKS Pacific, Toy Quest, Melissa & Doug, Toys “R” Us, MindWare, Mattel, K’NEX Industries, Simba Dickie Group, GoldLok Toys, Spin Master, Namco Bandai, KnuckleStrutz, Fat Brain Holdings, PlayMonster, Schylling, Integrity Toys, Smartivity, Sanrio Company, Nanoblock, Parent, Ravensburger, Dream International, Konami Corporation, TOMY Company, Smart Kids Toys, Vivid Imaginations, Learning Resources, MGA Entertainment, Safari, Playmates Toys, Engino.net, BanBao, GigoToys, Polydron, VTech Electronics North America, Tegu, Magformers, ExportersIndia.Com and Leapfrog Entertainment.

Pre-Book Right Now for Exclusive Analyst Support @ https://www.persistencemarketresearch.com/checkout/31903

About us:

Persistence Market Research (PMR) is a third-platform research firm. Our research model is a unique collaboration of data analytics and market research methodology to help businesses achieve optimal performance.

To support companies in overcoming complex business challenges, we follow a multi-disciplinary approach. At PMR, we unite various data streams from multi-dimensional sources. By deploying real-time data collection, big data, and customer experience analytics, we deliver business intelligence for organizations of all sizes.

Our client success stories feature a range of clients from Fortune 500 companies to fast-growing startups. PMR’s collaborative environment is committed to building industry-specific solutions by transforming data from multiple streams into a strategic asset.

 

Vishal Pahurkar

Contact us:

305 Broadway, 7th Floor
New York City, NY 10007
United States

Ph.no. +1-646-568-7751

E-mail id- sales@persistencemarketresearch.com

Website: https://www.persistencemarketresearch.com

Recommended For You

About the Author: yogesh sengar

Leave a Reply

Your email address will not be published. Required fields are marked *