Study tables have long been regarded as a quintessential piece of furniture required in any well-planned home. Besides serving basic utilitarian functions such as reading, writing, drawing, working, etc. for both children and adults, study tables also need to be aesthetically complementary to a home’s décor to be seamlessly incorporated. Modern study tables are usually made up of plastic, wood or metal.
The competition landscape in the study table market is highly fragmented as various big and small players operate across the globe. Ease of access to raw materials and labour is the key cause of this fragmentation. This also sometimes makes it hard for large global players to enter local markets.
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Furthermore, users in several continue to patronize local carpenters’ shops for wooden study tables, which is the largest market segment, out of the belief that observing a home’s décor will better enable the craftsman to design and build a compatible study table. At the core of this belief lies the fact that consumers prefer custom made products since it gives them a greater sense of control.
Some of the prominent global players in the study table market include Inter IKEA Systems, Adapt Europe, Flexsteel Industries, Herman Miller, Haworth, HNI, Meco Corporation, Kimball International, Dorel Industries, KOKUYO, Ashley Furniture Industries, Urban Ladder, OKAMURA Corporation, La-Z-Boy, Expand Furniture, Steelcase, Leggett & Platt, Teknion Group, Raymour & Flanigan Furniture, Durian, Resource Furniture, Pepperfry and Sauder Woodworking Company.
Key trends in the study table market in recent years have tended towards compact study tables that are suitable for small rooms and apartments. This trend is especially visible in densely populated urban centres and major cities in Europe, the US East Coast, East Asia and India where living spaces are continually contracting. In keeping with this trend, foldable study tables too have been gaining popularity.
While online sales of study tables have grown significantly in recent, major brands available online remain limited to players such as Amazon, Durian, Pepperfry, Expand, Furinno and Urban Ladder. Several key manufacturers have preferred to continue with traditional distribution channels, especially furniture speciality stores, since this gives consumers a more accurate look and feel of the product.
As a result of these factors, prominent market dynamics include mergers and acquisitions, strategic partnerships and aggressive marketing strategies like advertisements and product launches. Prominent manufactures’ marketing strategies focus on increasing product visibility and drawing consumers towards purchasing high-quality, durable and stylish study tables.
Drivers of the Study Table Market
The study table market has been largely driven by increasing investment in interior designing and home décor, which is a direct result of consumers’ increasing disposable incomes. Increasing number of hours spent in reading and working from home have further driven the market.
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