Automotive Power Window Market: Introduction
An automotive power window is an electronic window system that is used for lowering and raising the windows of an automobile with the help of electronic switches that are integrated with the power window system. Automotive power windows are an integral part of any premium and luxury automobile, which increase the comfort of the driver as well as passengers. Power windows have motors and switches, and the power is driven by the motor to compete the raising and lowering of the window with the help of the switch. Power windows are connected to the electronic control unit of the automobile, which controls all the electronic components of the automobile.
Nowadays, all prominent manufacturers of automobiles are adopting this technology into their vehicles in order to provide ease of comfort for the occupants. Moreover, in commercial vehicles, automobile OEMs are also providing power windows in mid-range vehicles. The growth of the global market for automotive power windows is increasing with the arrival of new technologies and innovations.
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Automotive Power Window Market: Dynamics
The adoption of advanced technologies leading to consumer inclination towards automation is estimated to be one of the prominent drivers of the global automotive power window market. Most passenger cars use power windows for safety and security purposes. These windows are operated through various switches, and hence, this makes the operation quite easy and comfortable for the passengers and driver. Automation in vehicles is propelling consumers to shift from manual operations towards automatic or semi-automatic operations. This is another factor that is expected to fuel the growth of the automotive power window market. Silent operation is also an important feature in automotive power window systems. Automatic or powered windows is a type of system where minimal or no amount of force is to be applied, and this factor is expected to propel the growth of the global automotive power window market
The growth of the transportation sector has significantly depleted non-renewable petroleum reserves, leading to a rise in fuel prices. This rise will be exponential in the near future, since crude oil reserves will get reduced, leading to higher demand, paving the way for an increase in the number of vehicles running on alternate energy sources. This factor is expected to adversely impact the sales of new conventional vehicles, which, in turn, is expected to hamper the growth of the automotive power window market.
Additionally, the increasing prices and the use of petroleum products as fuel in the automotive sector is increasing day by day. As such, to decrease this global consumption, manufacturers and governments are promoting sources such as metros, hyper-loops, electric vehicles, etc., which are far more fuel efficient in comparison with conventional automobiles. This factor is expected to affect the sales of automobiles, which, in turn, will affect the growth of the automotive power window market.
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Automotive Power Window Market: Segmentation
The automotive power window market can be segmented by vehicle type and sales channel.
- On the basis of vehicle type, the automotive power window market can be segmented into:
- Passenger Cars
- Light Commercial Vehicles (LCVs)
- Heavy Commercial Vehicles (HCVs)
- On the basis of sales channel, the automotive power window market can be segmented into:
- Original Equipment Market
Automotive Power Window Market: Regional Outlook
In developed regions such as Western Europe and North America, there is an abundant demand for automobiles. Governments and ruling authorities in these regions have imposed stringent regulations regarding the safety of passengers. This factor is expected to boost the demand for power windows in the global market. Moreover, the increasing spending power of the middle-class population in the developing countries of Asia Pacific, such as China, along with the increasing demand for premium models of automobiles, is another factor that is expected to fuel the growth of the automotive power window market over the forecast period. The increasing demand for premium cars in the Middle East is expected to accelerate the growth of the automotive power window market. Eastern Europe and Latin America are estimated to grow at moderate growth rates over the assessment period, due to an increase in automobile sales across these regions.
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Automotive Power Window Market: Key Participants
Examples of some of the market participants in the global automotive power window market identified across the value chain include:
- Aisin Seiki
- Continental AG
- Delphi Automotive.
- Denso Corporation
- Johnson electric
- Magna International
- Mitsuba Corp.
- Robert Bosch GmbH
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